Mobile Phone Search


Mobile Phone Search is an evolutionary offshoot of the recovery services information which focuses on the convergence of mobile phones and mobile platforms, or it can be used to tell information about something and other mobile devices. Capacity of a mobile form of Web search engine allows users to find mobile content in web sites that are available for mobile devices in mobile networks. As this happens mobile content shows a change of the media towards the mobile multimedia. Simply put, mobile search it is not only a spatial change of PC Internet search to mobile devices, but it bears witness to more than one tree branching in specialized segments of mobile broadband and mobile content, which show an accelerated evolution.

Description of the market
“Competition for the United States mobile search market promises to be fierce, thanks to great online United States advertising market and strong pushes by portals. “2011, mobile search will represent some $715 million, or nearly 15 percent of a total mobile advertising market worth nearly $4.7 billion”, according to a leading market research firm; eMarketer. [1] according to the particular bias of the researcher to telecom, Internet or technology factors, forecasts published for global mobile search vary from $1.5 billion in 2011 (advises Telecoms & Media) to over $11 billion in 2008 (according to Piper Jaffray). [2]

Mobile search is important for the usability of the mobile content for the same reasons as internet search engines became important for the usability of internet content. Principles on the internet largely was provided by portals like Netscape. As the depth of content available grew, portals were unable to provide full coverage. As a result Internet web search engines such as Google and AltaVista proved popular as a way to allow users find specialist content whenever they were looking for. In an article in the international journal, ‘exploring the logic of mobile search’, Westlund, Gomez-Barroso, company and Feijoo (2011) described an exhaustive review of the research on the use of mobile search, and also presents an in-depth study of the patterns of user. They conclude that the mobile search has begun to radically change mobile media consumption patterns. They also highlight that the future evolution of mobile search should be sensitive to the mobile logic. [3]

Types of mobile search
Within the broad umbrella of mobile search (the ability to search for mobile specific content), there are a range of services. Given the relative immaturity of the market, not all of these can be expected to become industry standards.

Mobile optimized search engine
Most major search engines have implemented a mobile-optimized version of their products that take into account wide band and form factor constraints of the mobile platform. For example, Google has released a mobile version of your browser. Algorithms for mobile search engine results are intended to be evolution and aspects such as location and predictive search will be increasingly important.

Mobile question and answer service
These services allow a user to text a question to a database and receive a response with text. An example of use would be a user who wants to know the answer to a very specific question but not in front of your computer. ‘Q & A’ more mobile services are powered by the human researchers and therefore are a type of organic search engine. A new approach AskMeNow and MobileBits is using Semantic Web technology to automate the process.

Mobile directory search
This service is known by different names depends on the country and operator.

It can also be known as ‘Find my close’ or services ‘mobile yellow pages’. The basics of the services that allow users to find local services in close proximity to your current location. Services often use technology based on the location to locate exactly where the user is currently. An example of use would be a user who are looking for a company of taxi or local taxi after a night out. Services also usually come with a map and directions to help the user. An example is the service offered by Yell in the United Kingdom which is powered by MobilePeople technology.

Mobile discovery services
These services provide the recommendations of the users about what they should do next.

An example would be recommended a user a tone similar to that he just sailed for. They operate in a mobile context, in a manner similar to the engines of recommendation provided by internet as stores. An example of using real is the service directory enquiries (DQ) operated by Orange in the United Kingdom. Calls to the fixed Orange DQ service they receive business and residential numbers that have requested verbally by an operator. In addition, Orange sends the information in text format to mobile phone users. The information contains a reminder text of the requested information as well as links to local businesses, services, and other interesting information on the area that the user searched.

Mobile navigation services
These services provide the structure of indexing to the portals of mobile operators. Index of the content already on the website operators but also provide users access to specific mobile content which is available outside of the confines of the portal.

Dynamic mobile selection interface services
A new category of tool for mobile search that is emerging is one in which a set of previously selected possible search content is downloaded in advance by a mobile user and then allows a final step of internet search. An example of these search tools is the Worldport Navigator for the iPhone, [4] which gives users an experience button thousands of selections human Web evaluated and categorized in three or four seconds, without having to input text, search, review of outcome or displacement of page.

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